Saad Ahmed

Interviewed academics and created a news release to promote a new master’s degree in data analytics. Also prepared various external communications and content to promote the course.

Feature article in Leasing Life, B2B magazine focusing on asset finance, covering fintech and the challenges posed to traditional financial institutions.

I went to the London studio of Tengri, a luxury clothing company creating clothes and accessories from yak fibre. This article, from BRIC+ Magazine (now N77 Media) is based on that meeting and exclusive interview.

Conducted an interview with a student and social enterprise founder on the Master of Leadership for Development, a joint degree with the University of Melbourne developed by the Global Development Institute. Used interview answers to create an editorial style profile to share with prospective students.

A content marketing article with tips for making businesses stand-out online, one of a number pitched and written by me on behalf of a photography and picture-sharing site.

Exclusive interview from a whistleblower working with Uber. Got into contact with me on the heels of a news article I wrote about Uber closing down Xchange Leasing, a service that allowed prospective drivers to obtain new cars.

News article discussing the latest technological breakthroughs in the automotive space presented at the Consumer Electronics Show (CES) in Las Vegas, Nevada, in 2017.

Interviewed co-founders of Chuku's, Nigerian-inspired tapas-style restaurant, devised the questions and directed the video. This was done as part of a previous role with an African-inspired fashion brand who wanted to expand their online content.

Example of a content marketing article for a dental business, pitched and written on behalf of client, for a lifestyle magazine within the local area to maximise exposure to potential customers.

Wrote this article on behalf of a client in a previous content marketing role, successfully pitched it and published in the Middle East regional edition of Entrepreneur Magazine.